Declan Ennis created the brand Rumblers & launched this in Ireland, UK and Europe. Rumblers is a chilled or ambient range of cereal and milk snacks, cereal and yoghurt snacks targeted at healthier snacking on the go and missed breakfast eating occasions.

Declan Ennis initiated and implemented stage 1 feasibility evaluation, qualitative and quantitative market research and seed capital funding. This was followed by larger scale investment in scaling the business including investment in a state of the art manufacturing facility and launch in a target market London & South east UK supported by TV advertising.

The Rumblers brand achieved widespread retail and foodservice listings and is today still positioned in the chilled cabinet as a successful snack food brand in Ireland, UK, Europe and Far East.