Scoping market opportunities using a range of techniques including market mapping, gap analysis, store audits, market research (both qualitative & quantitative) ensure that the proposed product is tailored to each market opportunity.
Export Works knowledge database of product sectors in each export market enables market & product gap analysis to be completed much more quickly for export oriented companies.
Depending on timings and budgets, a practical approach is taken to identify the best market opportunities for each product in each market, what changes are required to each product to deliver sales and which markets should be prioritised for development.
The correct approach at this stage is vital to create the winning formula required to deliver long terms sales & profits in exports.